We're a tiny team — well over a decade deep in agency work. The recap problem followed us everywhere. This is the tool we wished we had: quiet, branded, on time, every month.
Every agency we ever worked at had the same monthly ritual: someone — usually the lead, sometimes the founder — would block out a Sunday afternoon, pull up six browser tabs per client, copy numbers from analytics into a Google Doc, write a short paragraph that started "This month we…", and email it out before Monday morning. We did it for years.
The work was never the hard part. The hard part was that it took five hours. By the time you'd done it for ten clients, you'd lost a weekend. By the time you'd done it for thirty, you'd hired a junior to do it for you, and they hated it too. The recap was the smallest, most consistent piece of client value we delivered — and the most painful piece to produce.
"The recap was the smallest, most consistent piece of value we delivered — and the most painful piece to produce."
From the founder's noteSo we built RecapWP. The premise is unromantic: a WordPress plugin that quietly collects the same numbers you'd collect by hand, writes a short summary in your voice, brands it against your logo and color, and emails it to your client on the day you choose. Then it does the same thing the next month, and the month after that.
No dashboard to babysit. No external SaaS hosting your client's data. No giving up on the ritual just because no one had time for it. Just the recap, on time, every time.
A status email arriving on the first of the month is the most boring possible feature, and the most valuable. Boring is what compounds.
White-label is the default, not a paid upgrade. The recap arrives from your domain, with your logo, with your voice. RecapWP is the kitchen, not the meal.
We collect on-site, store on-site, and render on-site. Your client's metrics never sit on someone else's server. WordPress is the platform; we are guests.
The Health Score is a real composite of real signals. If a site is at 64, the recap says 64. We'd rather be useful than reassuring.
The roadmap is short on purpose. The next twelve months are about making the existing pieces more useful, not stacking new ones. Better commentary. Smarter Health Score weights. A handful of templates for verticals we keep getting asked about — ecommerce, news, membership sites. A proper API.
If you've read this far, thank you. Install the free plugin, ship a recap to yourself, and send us a note if anything feels wrong. We answer every email personally and probably will for a long time.